That healing feeling

4Homeopathy are a collective of passionate homeopathic practitioners that work with both animals and humans across the UK, to find a personal and individual approach for each patient. 

They wanted to run a video campaign during Homeopathy Awareness Week that helped communicate what exactly Homeopathy is and what benefits it has.

Our approach? Find out what homeopathy was, and try to define a thread that would entice people to watch the video, even if they’d never heard of homeopathy before (like us!) and resonate with it on an emotional level. 

We quickly established an intimate and personal approach to the storytelling that saw these real life moments organically animate to life through a hand-drawn illustration style. We worked with an incredible illustrator and animator who created this natural and emotive world with textured backgrounds and a dramatic use of colour that mirrored the sentiments of the stories. Homeopathy uses nature as medicine, so the floral and meadow motif come to life as the VO talks to various remedies.

We interviewed a handful of people to understand, hear and record their stories which we then worked with to form the script of the overall film. Each story needed to work individually as well as collectively for staggered content across the awareness week. It was truly wonderful being able to personally listen to these stories and feel the magical appreciation which we weaved into the visuals.